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METRO Group Tries Meat-tagging RFID Application in Future Store
Inlays from Avery Dennison RFID being implemented to ensure quality management, manage perishable goods flow, save restocking time
Flowery Branch, GA — May 28, 2008 — European retailer METRO Group is using radio frequency identification inlays from technology provider Avery Dennison RFID for a meat tracking pilot program at the group's Future Store showcase facility in Toenisvorst, Germany.
The AD-222 inlay from Avery Dennison RFID will be used to tag the foam meat packing trays used in the Future Store. The meat-tagging application is intended to help METRO better manage the flow of its perishable products, cut down on cost and save time on restocking.
"New technologies and concepts are key to meeting our customer's changing demands now and in the future," said Dr. Gerd Wolfram, managing director of MGI METRO Group Information Technology. "Radio frequency identification (RFID) has a key role to play in quality management for fresh food. This automatic product identification technology will contribute to product quality and efficiency in our stores."
The European Avery Dennison RFID team worked to develop a solution for METRO Group, including undertaking a feasibility study and the tag design. The RFID tags will be applied to the foam meat packing tray, and one of the particular challenges was to meet safety requirements for labeling food.
Avery Dennison RFID said it worked together with Fasson Roll Materials Europe, a division of Avery Dennison, to provide S-2000N food contact compliant adhesive. The RFID tags are readable when stacked in the freezer and meet METRO Group's food labeling safety requirements.
"METRO Group's continued commitment to implementing RFID demonstrates to other retailers that RFID technology has real operational benefits by improving efficiency and lowering costs," said Robert Cornick, vice president and general manager at Avery Dennison RFID. "The AD-222 meets METRO Group's high performance standards and our proprietary high volume manufacturing process ensures uninterrupted supply."
The AD-222 inlay from Avery Dennison RFID will be used to tag the foam meat packing trays used in the Future Store. The meat-tagging application is intended to help METRO better manage the flow of its perishable products, cut down on cost and save time on restocking.
"New technologies and concepts are key to meeting our customer's changing demands now and in the future," said Dr. Gerd Wolfram, managing director of MGI METRO Group Information Technology. "Radio frequency identification (RFID) has a key role to play in quality management for fresh food. This automatic product identification technology will contribute to product quality and efficiency in our stores."
The European Avery Dennison RFID team worked to develop a solution for METRO Group, including undertaking a feasibility study and the tag design. The RFID tags will be applied to the foam meat packing tray, and one of the particular challenges was to meet safety requirements for labeling food.
Avery Dennison RFID said it worked together with Fasson Roll Materials Europe, a division of Avery Dennison, to provide S-2000N food contact compliant adhesive. The RFID tags are readable when stacked in the freezer and meet METRO Group's food labeling safety requirements.
"METRO Group's continued commitment to implementing RFID demonstrates to other retailers that RFID technology has real operational benefits by improving efficiency and lowering costs," said Robert Cornick, vice president and general manager at Avery Dennison RFID. "The AD-222 meets METRO Group's high performance standards and our proprietary high volume manufacturing process ensures uninterrupted supply."
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