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Orvis Hooks Web-based Sales Order Management Solution
Outdoor gear and apparel company looks to improve dealer support and customer service with 24/7 online B2B ordering capability using CenterStone's iVendix solution


Manchester, VT — October 31, 2007 — Outdoor gear and apparel specialist The Orvis Company has selected Web-based sales order management software from CenterStone Technologies as its business-to-business (B2B) online ordering solution for the company's retail dealers and sales reps.

Founded in 1856, Orvis pioneered the mail order industry in the United States. Today the company operates a chain of retail stores in the U.S. and England, and it maintains a network of more than 400 dealers worldwide.

When Orvis goes "live" on CenterStone's iVendix software application, dealers and sales reps will be able to view automated catalogs, check on the availability of product, place orders, and track and monitor the status of those orders via the Web.

"To continue building on the Orvis tradition of superior customer service in today's business environment, the company needs a reliable B2B ordering tool," said Jim LePage, vice president of rod and tackle for Orvis. "In our mind, a proven solution is one that retailers will quickly adopt, and in outdoor recreation and sporting goods CenterStone has rapidly become the industry standard."

LePage added that, with thousands of specialty retailers already using CenterStone's Web-based application, Orvis felt confident that its dealers would also be quick to embrace the iVendix solution. "Because this new solution is Internet-enabled and available 24/7, our dealers will be able to spend more time during the day on their shop floors with their customers and still be able to conduct business with Orvis after normal, retail business hours," he said.

Orvis also is looking to the solution to help cut down on the paper documents that the company exchanges with its dealers and sales reps. "An on-line B2B solution will allow Orvis to conduct business in a paperless manner by reducing the need for faxes, worksheets and catalogs, and it reinforces Orvis' commitment to environmental sustainability," said LePage.

In addition, by using the solution, Orvis expects that it will make the company easier to do business with, further differentiating its brand in the market.
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