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Kinaxis Launches On-demand Supply Chain Response Management Service


Solution provider aims to reduce implementation risk, ownership costs for RapidResponse offering with hosted service

Ottawa — April 19, 2006 — Software provider Kinaxis has taken its RapidResponse offering to the Web with an on-demand offering designed to reduce implementation risk, ownership costs and required IT resources for its flagship supply chain visibility solution.

Kinaxis is rolling out the new Web-based version of RapidResponse in conjunction with IBM Global Services, which will provide the on-demand environment and application-hosting infrastructure.

RapidResponse is designed to help global companies gain visibility into, and control over, their extended supply chains. The solution attacks the problem identified in a recent survey of 121 leading brand owners by analyst firm Industry Directions and the Electronics Supply Chain Association, which reported that "69 percent of brand owners say they now have less control over at least five key supply chain processes, including: order promising, analyzing and managing risk, inventory liability and forecast sharing."

Controlling the Supply Network

A solution like RapidResponse is necessary in this day and age, as Kinaxis sees it, because supply chains have been replaced by supply networks. Brand owners, contract manufacturers and suppliers manage a "virtual enterprise" of interconnected players working in a dynamic environment. Winning in this environment requires supply chain visibility and collaboration throughout the enterprise and extended supply network, and Kinaxis now believes that this function can best be met through an easily and widely accessible on-demand service such as its new offering.

"In order to respond to change across the multi-enterprise supply chain that most organizations have these days, a prerequisite is to gain multi-enterprise visibility — it's not sufficient to solve the problems, but it is certainly a prerequisite," said David Haskins, chief technology officer at Kinaxis, speaking in an interview.

Formerly known as Webplan, Kinaxis said that RapidResponse currently is used by more than 50,000 users at over 400 manufacturing sites around the globe, including some of the largest brand owners and manufacturers in the world.
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