SDCExec.com |

Syosset, NY — January 10, 2008 — Paradigm Group, a master supplier, facilities products manufacturer, warehouse packaging and marketing consulting company, has introduced a new online education program designed to provide the distribution channels more training flexibility and education options. Paradigm University, which complements the company's classroom program, is a virtual university that consists of both Webinar forums and e-mail lessons.

"The facilities supply chain environment, especially with regard to the break room and cleaning product categories, is constantly changing," said Ralph Bianculli, Paradigm Group's president and CEO. "Paradigm Group is committed to providing resources and education to help our customers adapt to these changes and stay one step ahead of industry issues. The new online education program allows us to do this and, in the process, responds directly to customer requests for more Web- and e-mail-based lessons."

The announcement of Paradigm University comes on the heels of Paradigm's recent launch of a new Web page, Green Intelligence, which is dedicated to education on "green" products and issues. Paradigm University topics will range from "selling green" and addressing MRSA and other cleaning-related challenges to developing strategies for breaking into new facilities product categories.

"In an uncertain economy, broadline distributors and dealers need to aggressively find ways to offset possible declines in demand for big-ticket items," said Rick Goldstein, executive director for Paradigm University. "Our new program educates participants on ways to expand their value offering and capitalize on the immediate opportunities afforded by adding staple facilities items such as jan/san and break room products."

A 14-year industry expert, Goldstein will oversee programs targeted to customers in the Northeast. Forums or programs for customers in the Southeast region will be led by regional vice president Rob Foster.