River Logic, Inc.

Trade Promotion Optimization Planner

Trade Promotion Optimization (TPO) Plannerâ„¢ enables Consumer Goods companies to meet these challenges head on, resulting in increased financial performance from their existing trade budgets. Corporate managers use TPO to establish better customer and campaign strategies and to optimize budget allocation while balancing market share, revenue, and profitability objectives. Field users use TPO to create trade-optimized customer plans while accurately reflecting customer, campaign, and budgetary constraints.

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