By Kris Colby and David Fertal
The green sourcing wave has begun to roll. An increasing number of companies are beginning to catch on and ride this wave in an effort to proactively manage a new era of customer needs, regulations and competitive realities that will ultimately impact their business.
Far from a fad or feel-good initiative, green sourcing is fast emerging as a strategic business imperative. Companies that want to get ahead of the curve and stay there need to begin thinking green now and develop an approach to sourcing and supply chain management that factors this new reality into their plans. It sounds daunting, but with a few simple steps procurement organizations can jumpstart their efforts and get on the path to success:
1. Know where you stand: Understanding your organization's spend, supply chain and consumption patterns is naturally the first step because you can't affect what you can't see. Whether this is a detailed carbon footprint study or an assessment of your organization's "green" status, you need to know how your supply chain is positioned for the changes on the horizon.
2. Have a plan: Once you understand where you stand, create a set of goals and, even more important, metrics that can be used to track progress.
3. Have a single point of accountability: Many organizations have appointed "chief sustainability officers" to oversee their green efforts. The applicability of this specific position will depend on your organization and industry, but the key is to have a single point of accountability empowered to effect change.
4. Market your progress internally and externally: Half the battle is getting the word out and getting people on board. Be sure to communicate to all levels why green efforts are being undertaken (Goals), what will be measured (Metrics) and how the company is going to get there (Plan).
5. Incorporate "green" into your existing sourcing and procurement processes: Sourcing and procurement have always been about more than just price. Factoring green priorities into your existing processes is a natural extension of the non-price process and an effective way to drive green goals. Be sure to include green criteria in your requests for proposals (RFPs) and create clear metrics for measuring them as part of supplier performance management.
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