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Sage Connects ERP with CRM Solution
New Sage MAS 90 and Sage MAS 200 ACT! Link aims to provide SMBs with integration between front and back office operations


Nashville, TN — November 9, 2006 — Enterprise software company Sage Software has debuted a new solution designed to provide small and midsize businesses (SMBs) with tighter integration between front and back office operations by linking Sage's enterprise resource planning (ERP) package with the ACT! contact and customer management system.

Sage MAS 90 and Sage MAS 200 ACT! Link provides integration with ACT! by Sage 2007 and ACT! by Sage Premium for Workgroups 2007 (9.0) launched this September, as well as compatibility with ACT! by Sage 2006 and ACT! by Sage Premium for Workgroups 2006.

"Empowering employees with greater visibility into customer information improves everything from customer service to profitability," said Jim Portner, Sage Software vice president and general manager of Sage MAS ERP products. "The new Sage MAS 90 and Sage MAS 200 ACT! Link delivers a seamless integration that streamlines the transition between front- and back-office processes."

Sage said that the new Link solution enables sales and other front-office personnel to access critical back-office data to better manage customer relationships and improve customer service. With ACT! 2007, users can access key contact and customer information, manage and prioritize activities, and track contact-related communications.

MAS 90 and Sage MAS 200 anchor an automated business management solution, providing accounting functionality, vertical market modules, business intelligence tools and integration with other business automation products from Sage.

The bidirectional Link enables two-way data sharing between sales and accounting, helping to eliminate duplicate data entry, improving data integrity and reducing overall operational costs, Sage said.