Trace One Appoints Chris Morrison to Chief Marketing Officer

BostonAugust 15, 2014Trace One, a global provider of private-label product lifecycle management (PLM) solutions and transparency software for retailers, manufacturers and suppliers, announced that Chris Morrison joined its executive team to direct the company’s global marketing, communication and product strategy operations.

In his new role at Trace One, Morrison will support global expansion and the launch of new solution offerings. He has held senior management positions at several retail supply chain technology companies, including TradeStone Software, Oracle, ProfitLogic and i2 Technologies.

“It’s been nearly two years since we relocated our headquarters from Paris to Boston. As we close in on the anniversary of our expansion into the U.S., we’ll look to Chris’ local and international expertise in the PLM and cloud-based software markets to bolster the company’s momentum and launch new products to new audiences,” said Jerome Malavoy, founder and CEO of Trace One.

Trace One continues to grow its global presence and expand into the North American market. The company works with more than 20,000 manufacturers worldwide and the world’s largest retailers—including U.S. brands such as Supervalu, Walgreens and Safeway—to facilitate cloud-based PLM collaboration, resulting in the efficient delivery of quality and safe private-label products.

“The food supply chain is undergoing significant changes as consumers continue to push for healthier products with increased visibility into how and where our food is produced” said Morrison. “I’m thrilled to address these changes by bringing innovative cloud-based solutions to market.”

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