InsiteCommerce to Deliver a More Personalized e-Commerce Experience

MinneapolisAug. 1, 2014Insite Software, a provider of business-to-business (B2B) commerce platforms, announced extended functionality of its InsiteCommerce platform to leverage customization data from the Sitecore Experience Platform. The Sitecore platform contains digital marketing and automation tools, including analytics, testing, email and personalization, all fully integrated into the Sitecore content management system.

Manufacturing and distribution companies using or considering Sitecore for customer experience management can now more easily deploy digital commerce functions from within the Sitecore 7.0 toolset and create a customized experience for their buyers.

Manufacturers and distributors can already manage an InsiteCommerce portal or website from within the Sitecore platform. With this extension of functionality, Sitecore customers can now build and deploy sites more quickly and easily through a new library of e-commerce page templates designed specifically for Sitecore. The page-template library reduces commerce site development time by up to 75 percent and supports the user-adaptive experience that makes Sitecore a quality customer experience platform.

“This level of personalized experience is unique to the Insite and Sitecore relationship, and is inherently tied to the flexibility of the .net architecture,” said Brian Strojny, co-founder, Insite Software. “This level of integration and customization isn’t something we’re seeing from the Java community, but it’s in great demand.”

In addition, customer data can now be pushed from the Sitecore content management system through to the commerce portal or website. The result is a personalized commerce experience based on customer data, allowing B2B brands to provide an enhanced and more relevant shopping experience. New integration features also allow for the mass deployment of personalized sites for various personas, such as consumers, dealers or sales teams, while simultaneously eliminating the need for singular website customization.

According to Darren Guarnaccia, chief strategy officer, Sitecore, “It greatly cuts down the time needed for development and deployment, and ensures that marketing teams can own the brand experience and keep it consistent across all of their channels.”

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