Leroy Merlin Selects Manhattan Associates to Drive Omni-Channel Growth

Barcelona and AtlantaJuly 9, 2014—Supply chain commerce solutions provider Manhattan Associates, Inc. announced that Leroy Merlin, a home improvement retailer, selected Manhattan Associates' Distributed Order Management (DOM) solution to optimize its omni-channel retail operations, and facilitate the company's continued growth in Spain, Portugal and Italy. Leroy Merlin's adoption of DOM in southern Europe extends a long-standing partnership with Manhattan having previously completed successful deployments of its Warehouse Management (WMS) and Supply Chain Intelligence (SCI) solutions at sites in both France and Italy.

Leroy Merlin chose Manhattan's DOM solution to provide it with a flexible order fulfilment capability that can help drive growth in its omni-channel retail business in southern Europe. The solution can enable new processes across its Spanish, Portuguese and Italian operations, including buy online/pickup in store and buy online or in store/ship from store, warehouse or supplier. It provides real-time, network-wide visibility of inventory to help avoid missed sales opportunities, and optimize store and warehouse fulfilment processes to meet its available-to-promise (ATP) delivery commitments.

DOM optimizes the fulfilment source selection process by simultaneously factoring in inventory, transportation cost, labor and service level to ensure the order is fulfilled to meet the customer's requirements while at the same time maximizing profit for the business.

Luis Herrero, information technology (IT), organization and supply chain director at Leroy Merlin Spain, commented, "With the growth we've seen recently in our e-commerce and overall trading activity, and given the business transformation program we're currently undertaking, the selection of an order management system became a prerequisite for us to execute on our omni-channel strategy. Manhattan's DOM solution will give us network-wide visibility of inventory, which will help us guarantee product availability for our customers. This, in turn, will drive sales, loyalty and profitability."

Eric Dewitte, supply chain director at Leroy Merlin Italy, added, "Manhattan's DOM solution will allow us to unify our sales channels and make the retail experience for our customers as simple as possible. The benefits that we considered in selecting Manhattan's DOM solution included the promise of being able to: optimally select shipping locations; easily change orders; provide a range of fulfilment services, so customers can choose the one that is most convenient to them; anticipate out-of-stock and potential delivery problems before they occur; and increase overall sales and profitability."

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