In conjunction with Nuance Communications, Domino's is launching voice ordering for its iPhone and Android apps.
"There will be a day when typing on keyboards or with thumbs on mobile devices will come to a close; we want to be the ones who continue to advance the technology experience—hand in hand with our customers," said Patrick Doyle, Domino's Pizza president and CEO. "Our mobile app users who are a part of this launch are truly helping set the foundation for the innovations of today, that will soon enough become the standards of tomorrow."
The platform, in partnership with Nuance, puts Domino's at the forefront of an intuitive ordering method that is a true first within both traditional and e-commerce retail.
Domino's new voice ordering platform is powered by Nuance's Nina Mobile, an intelligent virtual assistant that leverages speech recognition, speech synthesis and natural language understanding technologies. Together, the platform delivers a human-like, conversational customer service experience that allows users to speak an order and quickly add items to their cart. The platform launches today in beta format, which allows for additional enhancements as customers become familiar with the new ordering feature.
"Whether ordering pizzas, booking a flight or transferring money into a bank account—convenience is what translates to increased sales and customer satisfaction," said Robert Weideman, Nuance executive vice president and general manager, enterprise division. "Our Nina platform is enabling organizations like Domino's to do just that, and we are very proud to be a part of offering this convenience to their growing number of mobile app users."
The Domino's ordering apps for iPhone and Android, which were downloaded more than 10 million times, are both available for free from the App Store on iPhone or the Google Play store on Android devices. Existing iPhone and Android app users need the latest update to be able to utilize the voice ordering feature.