Ontario, Canada—Feb. 3, 2014—Specialty retailer Urban Outfitters, Inc. selected TXT MAPLE LAKE to support end-to-end retail planning across regions, brands and channels, from strategy through to assortment execution. Urban Outfitters sells women's and men’s clothing, accessories and home furnishings in nearly 500 stores, e-commerce and wholesale channels under the Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN brands globally.
Calvin Hollinger, chief administrative officer of Urban Outfitters, said, “The rapid international and multichannel growth we are experiencing creates new levels of complexity from a planning and assortment standpoint. We need a solution to help us accurately plan inventory across our many product categories, channels and growing international business, then translate that demand into effective buying, merchandise and assortment plans. TXT can provide those capabilities within one integrated solution.”
TXT Integrated Retail Planning can help Urban Outfitters, Inc. manage the whole spectrum of its retail planning processes: strategic, merchandise planning, store grading, open to buy (OTB) and assortment planning, both pre-season and in-season. Planning teams can create and manage their planning processes and OTB across the brands and channels at various levels as required within each brand. Next they can use this information to suggest the framework of an assortment plan for the buyers. Buyers are able to design the best assortments to drive sales and customer satisfaction.
Commenting on the benefits of the solution, Denise Albright, chief operating officer at Anthropologie North America, said, “In addition to its advanced planning and analytic capabilities, we found TXT's collaborative, easy-to-use interface to be remarkably supportive of omni-channel decision-making on a global scale.”