“To really fulfill the promise of anytime, anywhere shopping, retailers need to get better overall at linking their inventory management and delivery tools to the front-end shopping experience. However, the fact that our research shows that consumers are prepared to accept slower delivery times in return for discounted prices means that there is scope for retailers to be creative about how they tackle this multi-channel opportunity,” concluded Johnsen.
About the GT Nexus/YouGov Survey
This survey was conducted using an online interview administered to members of the YouGov Plc panel. The survey was distributed to 5,219 individuals in the U.K. (2,077), U.S. (1,001), France (1,010) and Germany (1,131) between September 20 and 23, 2013. The survey was carried out online, weighted to the profile of the sample definition to provide a representative reporting sample.