SAP Releases Social Contact Intelligence Application

Companies can gain further insight and intelligence into customer base


“Customer segmentation models that took more than 12 hours to complete today can be run 985 times faster,” said Bernd Seidel, Business Solution Management, Thomas Cook AG. “That makes a big difference to our business users allowing them to experiment with different segmentation models and receive instant responses so they have the ability to build more personalized and targeted sales and marketing campaigns.”

 

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