Detroit—Jan. 15, 2013—On display at the Detroit Auto Show, held January 14 to 27, Ford unveiled its new pickup truck—the Ford Atlas Concept—which showcases new design details and features; capabilities; fuel efficiency and smart technologies; and provides a glimpse of the auto manufacturer’s future product direction.
“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Vice President, Global Product Development, Ford Group. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”
The Ford Atlas Concept is inspired by decades of listening to customers at the places they work and play. The result is a purpose-driven design with prominent wheel arches and a wide stance and chiseled grille—all to reinforce its functional Built Ford Tough image.
“We wanted the concept to reflect how Ford trucks help customers in both their worlds—professionally and personally,” said J Mays, Vice President and Chief Creative Officer, Ford Group. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”
Designers enhanced truck functionality, while creating new advanced features. For example, multiple tie-down points are integrated within the cargo box walls and load floor; along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.
The interior theme features structural styling cues; and the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers—along with integrated storage for smaller items. “Floating” instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.
The Ford Atlas Concept also features a next-generation EcoBoost powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine when stopped in traffic to save fuel—and smartly suspends the feature when the truck knows it is towing.
EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger-displacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.
The Ford Atlas Concept also saves fuel through a combination of active aerodynamic elements that reduce wind resistance. They include:
- Active Grille Shutters: Automatic shutters behind the grille stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. The shutters automatically close to improve aerodynamics when cruising on the highway at steady speeds.
- Active Wheel Shutters: Automatic shutters in the wheels are hidden to improve style at rest and low speeds but automatically close at highway speeds to improve aerodynamics. Self-charging batteries use energy from the wheels’ motion to power the shutters.
- Drop-Down Front Air Dam: A drop-down front wind spoiler lowers at highway speeds to improve underbody airflow. The air dam is raised at low speeds to improve ground clearance.
- Power Running Boards: Auto-deploying running boards help passengers enter the truck at rest and tuck up against the truck when it is moving to improve aerodynamics and ground clearance.
The combination of these fuel-saving features saves more than two mpg on the highway without diminishing towing or hauling capability.
Additional features of the Ford Atlas Concept include: