Crocs Gives Old Platform “the Boot” in Favor of SAP

Global footwear retailer utilizes SAP Apparel and Footwear application to replace legacy ERP system and gain complete supply chain control


New York, N.Y.Jan. 14, 2013—Announced at this week’s NRF 102nd Annual Convention & EXPO, global footwear retailer Crocs Inc. now utilizes the SAP Apparel and Footwear application to replace a legacy enterprise resource planning (ERP) system. The implementation, already underway, will help give Crocs complete control of its global supply chain — from procuring raw materials to delivering finished styles across the globe.

“With SAP in place, we are confident we can expand our product and brand portfolio without feeling the growing pains through our technology platform,” said Scott Crutchfield, Chief Operating Officer, Crocs. “As we extend global operations even further, it is important to maintain the right level of customer service and product availability as well as drive more operational efficiencies internally.”

With more than 300 footwear styles sold in more than 90 countries around the world, Crocs continues to innovate and grow. But challenges often accompany rapid expansion and Crocs felt growing pains in internal operations and systems. To continue the successful international expansion, the company needed scalable business software that could drive standardization of processes and support multi-currency, multi-language and local country business requirements — something its current systems could not handle. Crocs decided to replace its legacy systems with integrated industry-specific SAP software for apparel and footwear companies, including analytics, supply chain and database software.

With SAP Apparel and Footwear, Crocs can effectively manage the enormous volumes of data associated with ever-increasing design variations, seasonality and customer value-added-services requirements for global business operations. The application enhanced standard SAP software data structures—available today in the SAP ERP application—to facilitate the handling of potentially huge volumes of data. These enhancements derive largely from the size and seasonal requirements of the industry and relate to the building of product levels based on style, color and size as used throughout the logistical cycle.

The National Retail Federation (NRF) named Crocs President and Chief Executive Officer John McCarvel as “Retail Innovator of the Year,” an award distinguishing an individual that embraces new, innovative or imaginative techniques and demonstrates an ability to sustain and build this concept in the face of challenges.

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