The Notbox team in Europe continues to work on projects that will help clients achieve cost savings of over $10 million by removing cardboard from their supply chain between the distribution center and store; and also remove over 15 million kilos of CO2 emissions in support of their Corporate & Social Responsibility programs.
Hellman believes great awareness of the environmental benefits of Notbox will also have a significant appeal with North American consumers.
“According to U.S. industry reports and data, consumers will put a greater value on recyclability and the perceived ‘greenness’ of packaging in the years ahead,” confirmed Hellman. “They will increasingly demand proof of sustainability claims, such as lifecycle analysis data, carbon footprint exposure, etc. and that opens up an enormous market for Notbox. Being environmentally responsible is now more important to consumers—they want lower costs, fewer toxins, less guilt and more incentives connected to the products they buy,” he concluded.
Hellman spent 25 years as an institutional trader on Wall Street and held past positions as a marketing director for a Swiss bank and working for the Chinese government in Hong Kong.