Chicago—Jan. 8, 2013—After approximately four years of retaining its brand, Agentrics officially rebranded as NeoGrid—the name of its parent company—effective immediately across all geographies in which it operates. The rebranding further integrates the strengths and synergies of the two companies, providing customers a global level of expertise and entry to a wider network of trading partners around the world.
“We are very excited about our successes and growth since becoming part of NeoGrid,” said Paulo Viola, Executive Director for North America, Europe and Asia, NeoGrid. “This strategic move to rebrand allows us to not only better align ourselves internally but it also enhances our ability to serve customers through a combination of shared technologies, services and global market access.”
As a result of the rebranding, NeoGrid is better able to deliver customers a fully integrated supply grid through their end-to-end next generation collaboration model, which simplifies the complexity of the supply chain.
Brazil-based NeoGrid acquired Agentrics in September 2008 to strengthen worldwide leadership in providing strategic sourcing and supply chain management software solutions to retailers, manufacturers and their trading partners.
The new business model helps partners manage the supply chain beyond the retail distribution center by bringing true collaboration to each stores’ shelves. It also provides deeper visibility into all aspects and key elements of the process from raw materials all the way up to consumer point-of-purchase—an approach that builds trusted relationships between partners.