Hamleys Extends Partnership with Kuehne + Nagel

Joint venture supports logistics expansion plans


LondonDec. 20, 2012—Toy retailer Hamleys extended its partnership with global logistics company Kuehne + Nagel to support its expansion plans. A new logistics solution which leverages a hub operation at the Yantian Bonded Logistics Park in China, for consolidation of inbound supplier volumes, will facilitate future growth.

“We were very pleased with Kuehne + Nagel’s analysis of our complex issues and the solutions they proposed,” said Alasdair Dunn, Chief Financial Officer, Hamleys. “We are delighted to be partnering with them as our global expansion progresses.”

Established over 250 years ago, Hamleys underwent significant growth since 2008, opening several stores across the globe in the United Arab Emirates, Jordan, India, Russia, Saudi Arabia, Scandinavia and other key locations. This aggressive expansion is set to accelerate, with further store openings planned.

“We are proud to have delivered a scalable, robust and efficient supply chain solution for our long-term partner and look forward to further supporting their global ambitions,” added Steve Johnson, Seafreight Solutions Manager for Kuehne + Nagel UK.

Kuehne + Nagel worked with Hamleys to examine inbound stock flows and provide a cost-effective solution that would help fully integrate international franchisees into a streamlined global supply chain. Key deliverables included maximizing the efficiency of stock movements; increasing the effectiveness of franchise orders; re-labeling in accordance to franchisees’ requirements; and creating a scalable supply chain operation to enable growth in franchise stores.

Following analysis of the most efficient routes to market for Hamleys, Kuehne + Nagel’s facility at Yantian was identified as providing the best in class solution. The results are more cost effective routing, lead-time reduction and an improved cash-to-cash cycle for Hamleys.

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