ForeSee Establishes Retail Mobile Experience Benchmark Satisfaction Index

Web outperforms mobile; Amazon, Avon, Apple debut atop of Retail Edition of ForeSee Mobile Satisfaction Index


•             First-time users of a mobile site or app tend to be less satisfied with their mobile experiences as they learn new layouts, navigation, and functionality. First-time visitors score 77 compared to 80 for repeat visitors.

•             Customers already familiar with a brand are more satisfied than people who were driven to the company’s mobile site or app via search engines or shopping comparison sites.

•             The most popular tasks performed on mobile retail sites and apps were: looking up product details (28 percent), looking up price information (19 percent), and checking stock at a store (17 percent).

•             76 percent of those surveyed used mobile phones, while 24 percent used tablets.

The report is based on 4,500 customer surveys collected in August 2012.

  • Enhance Your Experience.

    When you register for SDCExec.com you stay connected to the pulse of the industry by signing up for topic-based e-newsletters and information. Registering also allows you to quickly comment on content and request more infomation.

Already have an account? Click here to Log in.

Enhance Your Experience.

When you register for SDCExec.com you stay connected to the pulse of the industry by signing up for topic-based e-newsletters and information. Registering also allows you to quickly comment on content and request more infomation.

OR

Complete the registration form.

Required
Required
Required
Required
Required
Required
Required
Required
Required
Required
Required