Jericho, N.Y.—June 19, 2012—Canadian logistics services provider Purolator Intl. (of Purolator Inc.) appointed Elissa LiVecchi Director of Marketing, reporting to Jonathan Routledge, Vice President of Sales & Marketing for Purolator Intl.
“Purolator International is a subsidiary of Canada’s largest integrated delivery services provider and we are currently undergoing an expansion across the U.S.,” said Jonathan Routledge. “It is important to promote our brand with a coordinated communications program and Elissa’s role will be to oversee that process. I am pleased to welcome her on board.”
LiVecchi concentrated her career in marketing for international companies and has extensive experience in product marketing, channel marketing, marketing communications and public relations. Prior to joining Purolator Intl., she was Director of Brand Promotion at Canon U.S.A. Inc.
“Purolator has a sterling reputation as a logistics provider and I am eager to enhance the company’s U.S. presence with marketing strategies that support achievement of the company’s business goals,” said Elissa LiVecchi. “I look forward to working with Jon Routledge and the members of the Purolator International marketing and sales teams.”
LiVecchi earned her Bachelor’s Degree from SUNY Fredonia and holds a Graduate Certificate in Professional Studies from Long Island University.