BabyCare Inc. Selects Menlo Worldwide China for Distribution and Warehouse Management

Menlo helps nutritional products company implement online shopping model


Shanghai, China—March 19, 2012Menlo Worldwide Logistics China, (of Con-way Inc.) now handles the North China distribution and warehouse management for Beijing-based BabyCare Inc., a direct selling company that develops, manufactures and sells infant nutritional products. In addition to warehousing and distribution in Beijing, Shanghai and Chengdu, Menlo will establish a direct sales network with the implementation of online shopping for BabyCare.

“We wanted to reduce operating costs by outsourcing distribution and warehousing and establish an online shopping model,” said Sissel Chu, Sales Director of BabyCare. “Menlo not only set up the warehousing network, they helped establish a new picking flow and system that supports the online shopping. This drastically reduces the lag between the receipt of a customer order and delivery, with a direct, positive effect on our bottom line.”

BabyCare has operations in 21 cities and 16 provinces and has an investment of US$50 million in China.

“BabyCare needed an experienced third-party logistics provider in China with expertise and a network in direct sales,” said Thomas Pan, Managing Director, Menlo North Asia. “By developing an online shopping model supported by our best-in-class logistics services, we are able to achieve their goals of trimming costs, enhancing operational efficiency and improving turnaround time.”

Menlo’s multi-client facilities in mainland China include Shanghai, Waigaoqiao, Beijing, Chengdu, Shenzhen and Wuhan. Additional facilities include Hong Kong, Malaysia, Bangkok, Thailand; Mumbai and New Delhi, India in the Asia-Pacific region and the United States, Canada, Mexico and Europe. All of the company’s facilities worldwide operate under the lean principles of continuous improvement and reduction of waste.

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