Demand Management Announces Customer Wins

Solution provider signs 59 companies in '05; attributes growth to expanding base of apparel and soft goods firms

St. Louis — January 30, 2006 — Demand Management Inc. said today that 59 companies purchased its software and support in the last 12 months.

New customers include such companies as Chevron U.S.A. Inc., Hansen Beverage Co., Carole Hochman Design Group, Castrol China Ltd., Kentucky Derby Hosiery Inc. and Vector Manufacturing Ltd. Systems.

Demand Management said it also saw software license growth in 11 countries, with sales especially strong in the Southern Hemisphere.

Hansen Beverage Co., which has hundreds of retail and wholesale customers, selected Demand Solutions to streamline forecasting, production scheduling, inventory management and management reports.

Hansen had experienced significant growth after introducing Monster energy drinks — one of the leading brands in the category — in 2002.

"We selected Demand Solutions because it was a comprehensive, user-friendly solution that would help improve forecasting accuracy, inventory management and operational visibility," said Tim Hayes, vice president of Operations, "Our IT department appreciated the ease of installation, the hands-on local support, and we are now better able to manage demand with production," Hayes said.

"We have always presented demand planning as a bottom-up management process," said Mike Campbell, president of Demand Management Inc. "As large and mid-market companies continue to fully grasp this we're seeing a return to best of breed applications."

Campbell attributed the strong sales to many factors, including an expanding base of brand giants in apparel and soft goods, as well as growing interest in the sales and operations planning (S&OP) process. Demand Management Inc. sold the first S&OP package more than 10 years ago. Some companies were prospects the company had seen years ago that initially chose a more complex solution.

"Many companies that purchased Demand Solutions in the last 12 months had a large, ineffective system that was standalone or part of a broader [enterprise resource planning (ERP)]," Campbell commented. "Those systems either became too costly to support, or simply failed to produce a reliable company forecast or demand plan. Demand Solutions is a resource for these companies. Our sales, implementation, training and global support can have operations back on track inside of three months."



Additional Articles of Interest

  • — Forecasting is not an isolated activity but must become part of an overall set of demand management practices. Supply chain thought-leader Ann Grackin describes the practices that your firm should be developing to improve business performance in "Sensing the Future: Next-generation Practices in Demand Management," in the December 2005/January 2006 issue of Supply & Demand Chain Executive.

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