Vision Chain, Interactive Edge Partner

Firms to provide consumer goods companies with business intelligence solution


Firms to provide consumer goods companies with business intelligence solution

Washington, DC — July 24, 2006 — Vision Chain, a global provider of demand and supply chain solutions, and Interactive Edge, a provider of data analysis and presentation solutions for sales, marketing and management teams, today announced their intention to partner in bringing business intelligence solutions to market for consumer goods companies.

The partnership combines each company's software. End-users from sales, marketing, category management and others will be able to access the demand and supply chain information housed within Vision Chain's Demand Signal Repository through the MS PowerPoint based XP3 Suite from Interactive Edge. This will allow users of XP3 to analyze and visualize insights in a time saving manner while improving the performance of their business.

Our clients tell us how XP3 has made them more productive and improved their ability to communicate with their retail partners. By providing them the capability to tap Vision Chain's Demand Signal Repository via XP3 will only serve to increase the value they receive from XP3, said Zel Bianco, CEO of Interactive Edge. The level of detail in the data provided by Vision Chain's solution will allow sales, marketing and category management the ability to perform deeper analysis and present richer insights when communicating with retailers and customers, he added.

Interactive Edge has been a powerhouse in category management and trade collaboration for more than a decade, said Shawn Dolley, CEO, Vision Chain. Users will now get the best of both worlds: the leading data platform and the leading presentation interfaces.

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