Growing data firm plans to double U.S. sales force, ratchet up marketing efforts
Irving, TX June 24, 2005 Even the best products in the world don't sell themselves. With this in mind, solution provider Austin-Tetra announced this week that it has secured a $3.5 million investment to be largely dedicated to new sales and marketing efforts for the company's suite of data management products and services.
Southwest Mezzanine Investments, an affiliate of Growth Capital Partners, L.P.(GCP), led Austin-Tetra's second round of funding. Austin-Tetra previously received $600,000 from angel investors in 2000.
Austin-Tetra provides global data management solutions for the supplier and customer intelligence market. The firm helps its clients, which are primarily large companies and institutions, to access and analyze the data they need to make informed business decisions, reduce costs and minimize risk.
The firm plans to double the size of its sales staff, in addition to doubling the company's marketing initiatives. As a result, the firm said it will dramatically increase the geographic coverage of its sales team in the United States.
"We've already developed a stable of happy clients, including more than 200 of the Fortune 1000," said Phil Berkebile, Jr., president and CEO of Austin-Tetra. "Now it's time to take those success stories deeper into the marketplace and win an even broader base of clients that can benefit from our proven solutions."
With headquarters in Irving, Texas, Austin-Tetra has been a player in the global data management space since 1993. The company's coverage includes more than 50 million global businesses. Its solutions validate, enhance and enrich information on existing suppliers and customers and enable the identification of new ones.
Additional Articles of Interest
Companies with advanced sourcing and procurement strategies are using spend analysis tools to drive bottom-line savings. Now it's time to take spend analytics to the next level. Read more in "Supercharging Spend Analytics," in the April/May 2005 issue of Supply & Demand Chain Executive.
For more information on best practices for spend analysis, see the following SDCExec.com articles:
Irving, TX June 24, 2005 Even the best products in the world don't sell themselves. With this in mind, solution provider Austin-Tetra announced this week that it has secured a $3.5 million investment to be largely dedicated to new sales and marketing efforts for the company's suite of data management products and services.
Southwest Mezzanine Investments, an affiliate of Growth Capital Partners, L.P.(GCP), led Austin-Tetra's second round of funding. Austin-Tetra previously received $600,000 from angel investors in 2000.
Austin-Tetra provides global data management solutions for the supplier and customer intelligence market. The firm helps its clients, which are primarily large companies and institutions, to access and analyze the data they need to make informed business decisions, reduce costs and minimize risk.
The firm plans to double the size of its sales staff, in addition to doubling the company's marketing initiatives. As a result, the firm said it will dramatically increase the geographic coverage of its sales team in the United States.
"We've already developed a stable of happy clients, including more than 200 of the Fortune 1000," said Phil Berkebile, Jr., president and CEO of Austin-Tetra. "Now it's time to take those success stories deeper into the marketplace and win an even broader base of clients that can benefit from our proven solutions."
With headquarters in Irving, Texas, Austin-Tetra has been a player in the global data management space since 1993. The company's coverage includes more than 50 million global businesses. Its solutions validate, enhance and enrich information on existing suppliers and customers and enable the identification of new ones.
Additional Articles of Interest
Companies with advanced sourcing and procurement strategies are using spend analysis tools to drive bottom-line savings. Now it's time to take spend analytics to the next level. Read more in "Supercharging Spend Analytics," in the April/May 2005 issue of Supply & Demand Chain Executive.
For more information on best practices for spend analysis, see the following SDCExec.com articles:
- The Secrets of Successful Spend Analysis
- Spend Analysis a Top Priority, But Not Widely Adopted...Yet
- Manufacturers: Achieve True Strategic Sourcing Through Spend Analysis
- More articles about Austin-Tetra.
