Surf's Up With Supply Chain Execution Software at City Beach Surf Australia

Australian retailer to implement HighJump's software in automated warehouse

Eden Prairie, MN — July 19, 2005 — City Beach Surf Australia, the Brisbane, Queensland, manufacturer of surf, skate and urban fashion apparel, accessories and footwear, said today that it is dressing up its supply chain operations with HighJump Software's Supply Chain Advantage software suite.

The company will deploy the solutions in 41 national stores to strengthen customer service, reduce costs, locate inventory more efficiently and improve overall supply chain performance.

The company said it selected HighJump's system over an enterprise resource planning (ERP) warehouse module due to its functional fit, as well as the provider's level of customer support and commitment to research and development for warehouse and supply chain solutions.

The retailer also will use the system's in-house business process configuration tools to respond quickly and cost-effectively to changing business requirements.

City Beach Surf Australia said it will take a multi-phased approach to implementation as it undergoes a shift in supply chain strategy. In particular, it is replacing manual processes with an automated warehouse environment designed to accommodate the company's quickly growing volumes. The project will include automation with conveyors, radio frequency technology and a put-to-light system, all of which will integrate with Supply Chain Advantage.

All operations of City Beach Surf Australia's three current warehouse facilities will be consolidated at its newly constructed distribution center in Brisbane where the HighJump system will be implemented.

"We're pleased to be working with a company that offers demonstrated momentum in this part of the world," said Neil Jensen, general manager of supply chain for City Beach Surf Australia. "We are impressed with the flexibility of the product. Any changes we may need to make, whether it's updating a screen layout or creating a new report, can be easily handled in-house. This will significantly reduce the total cost of ownership for the system."

Chris Heim, president of HighJump Software, commented, "We're pleased this fast-paced retailer has selected our solutions to help manage its growth and maximize its supply chain efficiency."

For more information on the latest trends in the fulfillment space, see the article "The Analyst Corner: Fulfillment & Logistics" in the October/November 2004 issue of Supply & Demand Chain Executive.

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