Gatorade Quenches Thirst for Supply Chain Solution in Mexico Operations

Company recognizes Exel for supply chain management in more than eight locations


Company recognizes Exel for supply chain management in more than eight locations

Columbus OH — July 26, 2005 — Before diving into a partnership with a supply chain technology or services provider, a question that is probably on most executives' minds is whether or not the partnership will have what it takes to last changes in the market and in the corporate vision. For Gatorade, which 10 years ago signed on with supply chain management provider Exel, the answer was, Yes.

At a recognition event that took place at Exel's headquarters in Mexico City last month, Gatorade presented Exel with a crystal award containing the inscription, for 10 years of shared accomplishments and certain of a promissory future, reflecting the provider's work for the company's Consumer sector in Mexico.

More than 20 officials from both companies were in attendance, including Henry Gomez, general director, Gatorade in Mexico, and José Nava, Exel's vice president, Mexico.

Throughout the past 10 years, Exel has expanded its relationship with Gatorade from coordinating warehousing and freight management services in three locations to managing the entire supply chain process in more than eight locations.

In an average year, Exel associates handle approximately 20 million cases of product, in addition to all marketing products and raw materials to feed production lines.

Exel's ability to manage the administration process from the beginning of the supply chain until the product is in the hands of consumers has helped to cement the relationship with Gatorade in Mexico, said Juan Carlos Aderman, Exel's operations director, Mexico. Our team is proud to be recognized for consistent and long time service to such a key customer. We are confident that our collaborative approach will deliver value for many years to come.

Gatorade produces such products as Gatorade Thirst Quencher and Propel Fitness Water.

Excel said the Gatorade account was one of its first in Mexico.

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