Mega Bloks Plays with PLM

Toy company chooses Aras solution for development coordination, supply chain readiness

Lawrence, MA — August 3, 2005 — Mega Bloks, which manufactures educational construction toys and is one of the top 10 toy brands in North America, said it will deploy Aras Innovator Version 7 to automate the new product development and launch processes providing project portfolio visibility, development coordination and supply chain readiness.

Our market segments are decidedly competitive and require that we innovate constantly while ensuring superior quality and managing costs, said Daniel Bourgeois, vice president of Product Development. Aras enables us to manage our product development and introduction processes for supply chain readiness.

Mega Bloks will use Aras Innovator Version 7 to automate business processes related to new product development and brand introduction through the use of dashboard visibility into the portfolio of ongoing projects.

Aras explained that browser-based progress reports will be displayed on a single screen for Mega Bloks' users. Status details are based on roll-ups that provide the ability to drill down to the deliverables to take action or ensure quality. Different design cost structures are tracked for new products.

With Aras we roll out in a building block' manner, matching the order and timing of the processes we automate to our strategic objectives, said Valère Pelletier, director of Information Technology. Aras flexibility means we can tailor the solution to fit our needs and still implement much more quickly and cost effectively than the other [product lifecycle management (PLM)] systems we evaluated during our extensive review.

Peter Schroer, president of Aras Corp., commented, Mega Bloks is a dynamic and innovative company that delivers products of the highest quality that inspire children of all ages. We are pleased to help Mega Bloks continue to extend their new product momentum and achieve profitable growth.

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