Deploys Web-based Salesforce.com customer relationship management solution to sales, marketing teams
San Francisco — April 12, 2004 — Hawaiian Airlines is taking flight as the first airline to deploy a customer relationship management (CRM) solution from salesforce.com.
Hawaii's biggest and longest-serving airline has rolled out salesforce.com to its sales and marketing teams across Hawaii and the mainland U.S. to help reinforce Web and data marketing strategies introduced over the past year.
The airline has integrated salesforce.com's service with Microsoft Outlook, Word and Excel applications, and plans further integration with industry-specific applications.
Salesforce.com says its Web-based, "on-demand" service, which offers customized reporting, contract management and dashboard functionality, will allow Hawaiian Airlines to improve customer and partner communication, as well as gain new visibility into its integrated sales and marketing operations.
"Salesforce.com offered us a solution that is consistent with the vision of where we want to take Hawaiian, helping to enhance communication and collaboration while automating our sales and marketing activities," said Gordon Locke, senior vice president for marketing and sales at Hawaiian Airlines.
"Salesforce.com delivers the functionality and integration capabilities we need, with an 'on-demand' model that doesn't swamp our IT team," said Janet Yoshida, senior director for North America at the airline.
San Francisco — April 12, 2004 — Hawaiian Airlines is taking flight as the first airline to deploy a customer relationship management (CRM) solution from salesforce.com.
Hawaii's biggest and longest-serving airline has rolled out salesforce.com to its sales and marketing teams across Hawaii and the mainland U.S. to help reinforce Web and data marketing strategies introduced over the past year.
The airline has integrated salesforce.com's service with Microsoft Outlook, Word and Excel applications, and plans further integration with industry-specific applications.
Salesforce.com says its Web-based, "on-demand" service, which offers customized reporting, contract management and dashboard functionality, will allow Hawaiian Airlines to improve customer and partner communication, as well as gain new visibility into its integrated sales and marketing operations.
"Salesforce.com offered us a solution that is consistent with the vision of where we want to take Hawaiian, helping to enhance communication and collaboration while automating our sales and marketing activities," said Gordon Locke, senior vice president for marketing and sales at Hawaiian Airlines.
"Salesforce.com delivers the functionality and integration capabilities we need, with an 'on-demand' model that doesn't swamp our IT team," said Janet Yoshida, senior director for North America at the airline.
