Customer relationship management helps sales and operations teams, executives on both internal and external relationships, targets
San Francisco — April 26, 2004 — Audio Visual Services Corp., a provider of audiovisual equipment and technology support to the hotel and events industry, said today it has selected salesforce.com as the customer relationship management (CRM) solution for its Presentation Services (PSAV) and Audiovisual Headquarter business lines.
The company said it implemented salesforce.com's CRM service in less than six weeks to support more than 500 locations nationwide. The AVSC deployment includes integration with Microsoft Outlook, as well as extensive customization by role and hierarchy to provide the best user experience and data security across its dispersed sales organization.
Greg Van Dyke, senior vice president of marketing, AVSC, said, "Integration with Microsoft Outlook and a customized user experience have really made our teams happy with CRM — our sales and operations teams do a better job of selling and servicing our accounts, and our executive team does a better job aligning sales goals and targets internally."
With salesforce.com, AVSC said its management and sales teams can use customizable dashboards, analytics and reporting features to segment and organize customer data based on desired metrics. This allows AVSC to better strategize and prioritize actions and resources for their customers and prospects. Since the implementation, there has been a significant increase in alignment of goals between groups, as well as new transparency into overall operations, according to AVSC.