Kroger Selects Transora as Recipient Data Pool Provider

First major U.S. retailer to utilize provider's retail solution in bid to accelerate data synchronization with trading partners

Chicago — May 21, 2004 —Grocer Kroger Co. is set to use Transora as its data synchronization provider and recipient data pool, expanding on an initial direct store delivery data synchronization pilot program that began in November 2002 and was publicly launched in early 2004.

Headquartered in Cincinnati, Ohio, Kroger is one of the nation's largest retail grocery chains, with 2,532 supermarkets and multi-department stores in 32 states under two-dozen banners.

Transora is a data synchronization provider working with retailers, manufacturers, standards committees and associations to develop solutions that are standards-compliant and aligned with the vision for the Global Data Synchronization Network (GDSN).

Kroger has chosen Transora as its recipient data pool and will expand its use of Transora's data synchronization solutions for direct store delivery suppliers while embarking on an accelerated item synchronization program with all suppliers.

In addition, Kroger will be actively involved in the development of an automated new item introduction process intended to simplify how suppliers provide new product information to Kroger.

Under Transora's data pool service offering, rather than having to connect to multiple providers to access supplier data, a recipient data pool acts as the centralized, aggregation point for supplier data from all nodes within the GDSN network.

By using a recipient data pool, retailers can offload this burden to Transora, freeing resources to focus on other business initiatives.

Transora said its Data Synchronization Network (TDSN) for Retail includes a standards-compliant data pool offering combined with a portfolio of solutions for retailers that allows them to manage all supplier data whether local, national or international through one connection point to their supply base.

TDSN for Retail includes item synchronization, price/promotion synchronization, private label synchronization, automated new item introduction process, global registry services (if required), client services and a supplier enablement program.

According to Transora, data synchronization on its own offers limited value in the long term, while the true value for both retailers and manufacturers is derived from applications that data synchronization can feed. Transora and Kroger will be developing an automated new item introduction process to facilitate the introduction of a new item into Kroger. This functionality will allow for the merging of standards-compliant data and retailer-specific data into one view for retailers to review, manage and, ultimately, approve for delivery to back-end systems, according to Transora.

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