Spinning Sales Data into Gold at International Multifoods

Food company selects Instill's Sales Insight to improve the collection, synchronization and reporting of sales performance data

Redwood City, CA — July 7, 2004 — International Multifoods Corporation has selected a solution from Instill to improve the collection, synchronization and reporting of sales performance data needed to settle contractual programs.

Multifoods, acquired by J. M. Smucker Co. last month, is a manufacturer and marketer of branded consumer foods and foodservice products in North America, including Pillsbury, Hungry Jack and other branded foods.

The food company will use Instill's Sales Insight Solution, a service for foodservice manufacturers who need access to timely and accurate sales data to make more informed decisions. The solution is designed to streamline and simplify the process of capturing and translating sales data that distributors and operators transmit to manufacturers, with the goal of reducing the time and cost of sharing this information.

Sales Insight automates the collection of billback and proof-of performance data from distributors, and Instill translates this data into actionable information utilizing proprietary technology that recognizes and translates distributor account and product descriptions to manufacturer codes.

In transforming raw data into a standardized, consolidated and coherent feed of meaningful information, Instill said it allows manufacturers and their distribution partners to settle programs more accurately and in a timely manner. The provider asserted that Sales Insight enables all members of the supply chain to lower costs, improve control and grow sales.

"Instill's data service will allow us to significantly reduce the costs and administrative load of managing our billbacks," said Patty Duffey, director of foodservice sales with Multifoods. "In addition, it will provide our sales force with invaluable insight into our national accounts."

"We've been providing this service to leading foodservice manufacturers for a few years now, allowing us to develop real-world best practices for addressing these issues," noted Anthony Wilson, president and CEO of Instill.