Dutch consultancy firm selects hosted customer relationship management solution to maximize sales productivity, effectiveness
San Mateo, CA — July 22, 2004 — Integrated Business Consultancy (IBC), a consultancy and accounting organization headquartered in The Netherlands, said it expects to realize increased revenues following the deployment of Siebel CRM (customer relationship management) OnDemand.
The company will use Siebel Systems' hosted CRM solution to integrate customer and product information across multiple channels and maximize sales productivity and effectiveness.
"We urgently needed an innovative, cost-effective means of managing customer relationships, and Siebel's extensive experience in providing CRM solutions made them the obvious choice," said Leo Soffers, CRM manager, IBC. "Siebel CRM OnDemand provides out-of-the-box sales, analytic and marketing functionality without significant up-front investment. This solution places comprehensive customer information at our sales teams' fingertips, enabling them to increase sales revenue by closing more business in less time."
Established in 1999, IBC is one of the country's fastest-growing business and accounting consultancies, providing more than 80 enterprise and mid-tier customers with a portfolio of business consulting, financial consulting, and accountancy services. Prior to the introduction of Siebel CRM OnDemand, the company relied on spreadsheets, paper-based systems and networking opportunities to manage relationships with its expanding customer base. Lacking a consolidated view of the customer, IBC was unable to maximize employee productivity and effectively sell its services.
IBC said it will deploy Siebel Systems' hosted CRM solution to more than 80 consulting and accountancy professionals to create a single view of every customer across multiple channels, including the Internet, e-mail, telephone and branch.
Sales teams will be provided with a complete picture of each sales opportunity, including the decision-makers, partners and competitors involved, as well as each opportunity's history, current status, and revenue potential. This will allow them to assess deal status and develop targeted strategies for driving opportunities to closure and automatically forecasting revenues.
