Cummins Engine Company Selects Integrated CRM Solution

Manufacturer of diesel engines ready to improve effectiveness of customer contacts

Fairfield, NJ — July 23, 2004 — Cummins South Pacific, a division of Cummins Inc., said it has selected StayinFront's customer relationship management (CRM) software solution for its operations in Australia, New Zealand and Papua New Guinea.

The world's largest independent manufacturer of diesel engines for use in the automotive, marine, power generation, mining, and other industrial sectors, Cummins has 36 facilities and 1,500 employees in the South Pacific region.

Cummins South Pacific selected StayinFront Visual Elk, StayinFront Campaign Management, StayinFront Opportunity Management and StayinFront Panorama to create a unified process-driven approach for all customer-related activities. StayinFront's solutions will enable Cummins South Pacific to analyze and report on sales activities, while integrating to other customer-related systems to leverage existing information technology (IT) investments.

"We needed better access to information about our customers to enable us to improve the effectiveness of our customer contacts, increasing the value of each interaction for both ourselves and our customers," said Dennis Quinn, marketing director of Cummins South Pacific. He continued, "StayinFront offered the best match for our needs in a configurable solution that will integrate closely with key enterprise systems like our [enterprise resource planning] ERP system. StayinFront's proven ability to develop a system that is tailored to our unique workflows and business processes, ensures the best possible fit for our organization and maximum acceptance by our users."

Using StayinFront's solutions, Cummins South Pacific said its employees will be able to share and collaborate on customer information. The sales and customer service staff will use StayinFront Visual Elk for managing and integrating all points of customer interaction.

StayinFront Campaign Management, an organizational program, will be used to manage all phases of corporate campaigns such as mail campaigns and response registration.

StayinFront Opportunity Management will be used to support team selling, as well as manage activities, tasks and rewards.

Additionally, Cummins South Pacific will implement StayinFront Panorama as its data analysis and decision support tool.

Having already completed a comprehensive functional specification and prototype, Cummins South Pacific is due to go live with the production system by the end of September 2004.

Loading