CPG Companies Get New Certified Option for Linking Through Transora

Product information management specialist FullTilt completes certification for retail data synch network

Wayne, PA — August 4, 2004 — Consumer packaged goods (CPG) manufacturers looking to synchronize their product data to their retail customers through the Transora trading exchange now have a newly certified option to explore, as product information management specialist FullTilt Solutions has completed the certification of its data synchronization solution on the Transora Data Synchronization Network (TDSN).

By linking FullTilt's solution to the Transora network, consumer goods companies will be able to populate Transora catalogs with product information that has been extracted and standardized from multiple internal data stores. This internal data synchronization is vital to the smooth functioning of electronic commerce and supply chain optimization initiatives, including those relying on Transora and UCCNet repositories.

FullTilt said its product information management software, available since 2001, automatically adjusts disparate product descriptions contained in multiple enterprise databases and data stores to conform to a pre-defined format, dynamically updates product information as it changes to ensure 24x7 accuracy and maintains current information in a central repository for use both within the organization and by external trading partners.

It also includes an advanced content/catalog manager that supports unlimited taxonomies and user-defined attributes; search and presentation functions enabling users to find product information and perform side-by-side comparisons; and export abilities allowing product information to be transmitted in various formats and syndicated into custom catalogs conforming to channel and customer requirements, according to FullTilt.

Transora is a standards-based, e-commerce software and services company specializing in data synchronization and collaborative commerce technologies intended to facilitate trade efficiencies, reduce the cost of commerce and streamline trading relationships between manufacturers and retailers.

For a look at how Canadian company McCain Foods is overcoming data synchronization challenges in its supply and demand chain, see the article "Building a 'Trusted Source'" in the April/May 2004 issue of Supply & Demand Chain Executive.

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