Home Interiors and Gifts Settles on Business Intelligence Standard

Direct seller of gift items adopts BI to track sales performance of products


Direct seller of gift items adopts BI to track sales performance of products

San Jose, CA — August 16, 2004 — Home Interiors and Gifts, one of the nation's largest suppliers of decorative accessories and gift items, said it has implemented Business Objects' solutions as its enterprise business intelligence (BI) standard.

Home Interiors said it has also implemented Business Objects' Data Integrator, a real-time and batch data integration product designed to simplify and speed data movement and data sharing across the enterprise.

Home Interiors & Gifts explained that it helps consumers achieve balance and a sense of unity in their homes with exclusive decorative elements. Founded in 1957 by Mary Crowley, a pioneer in her day, the company has grown to nearly 100,000 Decorating Consultants across the country, representing 11 different product categories. By implementing business intelligence solution, the company said it can now monitor daily sales and product inventory levels, which ultimately translates into increased profitability.

In addition, with Data Integrator, Home Interiors said it has created a data mart that pulls a wide array of information from its JD Edwards system and then makes the data accessible via Web-based, customizable Business Objects reports.

"Our organization is very focused on key metrics. That's why implementing Business Objects is so important for us," said Alan Boyer, vice president of information technology for Home Interiors and Gifts. "But we're also excited about the long-term possibilities presented by having BI in place. We feel Business Objects will help us do better business."

"In every business it is insight that ultimately leads to profit, but for retailers and consumer goods firms this is especially true," said Russ Hill, director, worldwide CPG and retail industry marketing at Business Objects. "That is why it is so exciting for us to see clients like Home Interiors embrace a whole platform BI approach that emphasizes both customizable reporting and data integration."

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