Cole Haan Ramps Up Retail Operations

Goes live with Jesta I.S. solution for visibility, reduced supply chain operating costs

New York, NY — October 15, 2004 — Jesta I.S. a supplier of business solutions for the apparel, footwear and soft goods industries, announced today that Cole Haan, a wholly owned subsidiary of Nike Inc. has successfully implemented Vision Merchandising 7.4, to manage its core merchandising operations.

Jesta I.S.' Vision Merchandising solution will direct Cole Haan to efficiently manage its retail activities. Cole Haan said it will have complete visibility into its retail operations from a single global system, simplifying its retail management processes and reducing supply chain operating costs, while integrating its wholesale operations.

"Jesta I.S.' Merchandising solution offers us a technology that has been tailored to handle the complex inventories and planning challenges we face as a footwear retailer," said John Barron, vice president and chief financial officer of Cole Haan. "We now have the ability to accurately track our inventory in real-time with complete visibility into enterprise-wide data, which in turn leads to better merchandising control and effective inventory replenishment."

Cole Haan's operations will use Vision Merchandising with replenishment, inventory management and stock optimization modules. "Cole Haan now has the ability to respond to the dynamics of their business by taking advantage of the latest Vision Merchandising solution to help increase efficiency and profitability within their organization," stated Leslie Belcher, president of Jesta I.S.

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