Global non-profit organization coordinates worldwide volunteer programs with salesforce.com service
San Francisco December 17, 2003 Cross-Cultural Solutions, an international nonprofit organization that brings together people from different cultures for global awareness and positive social change, said it has implemented salesforce.com's Winter 2004 on-demand customer relationship management (CRM) service.
Cross-Cultural Solutions said it is using salesforce.com to provide its coordinators with a Web-based, centralized repository of all contacts, so that they can match volunteer interest and skill sets with placement opportunities.
In addition, Cross-Cultural Solutions said it is using the sforce 2.0 on-demand application server to integrate volunteer information in salesforce.com with its partners' marketing applications. Through the salesforce.com/foundation, salesforce.com said it offers free use of its on-demand service to nonprofit customers worldwide.
"The process of matching volunteers to meaningful experiences worldwide is challenging," said Steven Rosenthal, executive director, Cross-Cultural Solutions. "Salesforce.com allows Cross-Cultural Solutions' staff to work more efficiently in placing volunteers with the most suitable global organizations. With a more streamlined process, we can accomplish more with our volunteers and hope to have a greater impact on the global community."
Operating on a global level with offices in 12 countries, Cross-Cultural Solutions said it is using salesforce.com's Web-to-lead feature to integrate its Web site with salesforce.com, capturing information about volunteers and improving participant analysis and reporting.
Cross-Cultural Solutions said its program managers need only a browser to obtain relevant and real-time information. According to the nonprofit organization, this type of access is important in locations where financial, technological and logistical issues preclude grass-roots organizations from receiving invaluable services from the organization's volunteers.
"Like many of our customers, Cross-Cultural Solutions is a disparate organization that must consolidate information from multiple geographies and offices," said Marc Benioff, chairman and CEO of salesforce.com. "By coordinating the grassroots efforts of volunteers in local communities, Cross-Cultural Solutions demonstrates the value of salesforce.com's on demand model for global non-profits."
Since 1995, Cross-Cultural Solutions has brought thousands of participants to countries around the world including Brazil, Guatemala and India, among others. Volunteers sign up for two to 12-week sessions where they work side-by-side with the people in these countries, sharing perspectives and fostering cultural understanding. This past year, what the organization said was its banner year, 3,000 participants joined its programs approximately 60 percent of the number of volunteers used by the Peace Corps.
Partnering with organizations such as the United Nations and CARE, Cross-Cultural Solutions said it aims to provide short-term volunteer experience for participants who cannot devote months or years at a time to a project.