New York—Sept. 7, 2011—Confirmit, a global software provider for Customer Feedback, Employee Feedback and Market Research, has acquired Techneos Systems Inc., a technology company specializing in mobile feedback, survey and market research solutions.
The acquisition adds a comprehensive, feature-rich mobile component to Confirmit's multi-channel Horizons technology platform and positions the company for expansion in the fast-growing mobile engagement channel.
Last year, Techneos powered the collection of more than 15 million mobile surveys, the only company to do so via mobile applications across major platforms, including iPhone, Android, Blackberry, Nokia and Windows. The newly combined business will operate as Confirmit, putting best-in-breed end-to-end feedback and market research capabilities in the hands of organizations that seek to improve business processes. Facts International, a leading UK-based global market research agency committed to driving faster, real-time responses and customer engagement, is among the leading edge companies turning to Confirmit for its new mobile collection channel and end-to-end offering.
"The ability to segment and target customers - especially hard to reach demographics - through multi-channel strategies is paramount for businesses today," said Henning Hansen, Confirmit President and Chief Executive Officer. "Every day the mobile channel takes another step toward the forefront of feedback collection and market research. The combination of Techneos' innovative mobile solutions with the Confirmit Horizons platform empowers our customers to talk to the right audiences, at the right time, in the right way. Whether users prefer to use their browser or an app to complete surveys, Confirmit technology stands ready to meet their demand."
With more than 4 billion mobile phones in use worldwide and mobile internet usage expected to surpass desktop internet usage by 2014, companies are racing to find new ways to gather feedback via mobile devices. According to a recent Forrester report, Mobile Applications Will Empower Enterprise Business Processes, the opportunity to deploy mobile applications for enterprise business process will change dramatically within the next two to three years.
Bruce Temkin, managing partner of the Temkin Group and a leading customer experience expert adds, "People aren't always at their computers, but most of them won't go anywhere without their mobile phones. As companies compete to gain deeper, more relevant insights about customers, they will increasingly invest in the mobile channel for gathering real-time, locationally aware customer feedback."