Guest Column: Holiday Inventory - Wading Through the Hype to Set Real Expectations

The effective management of promotions is a critical part of the retail arsenal


Bookmark and Share
Waltham, MA —





  • Improved planning and selling through collaboration between retailers and OEM suppliers.
  • Reduction in the range of brands per product supported by many retailers.
  • Use of e-commerce channels to supplement consumer choices rather than in-store inventory.
  • Use of postponement, near-shore manufacturing and improved planning techniques to reduce inventory.









  • Retailers are extending promotional periods to capture available spend earlier — many Black Friday offers were available during the entire week this year.
  • Apple, Amazon and GameStop were among a number of retailers this year to use their online presence to extend Black Friday and Cyber Monday internationally.
  • More retailers are using promotions to drive traffic on a regular basis outside of traditional holiday periods.



About the Author www.moduslink.com

Bookmark and Share

Related Story


  • Enhance Your Experience.

    When you register for SDCExec.com you stay connected to the pulse of the industry by signing up for topic-based e-newsletters and information. Registering also allows you to quickly comment on content and request more infomation.

Already have an account? Click here to Log in.

Enhance Your Experience.

When you register for SDCExec.com you stay connected to the pulse of the industry by signing up for topic-based e-newsletters and information. Registering also allows you to quickly comment on content and request more infomation.

OR

Complete the registration form.

Required
Required
Required
Required
Required
Required
Required
Required
Required
Required
Required