Guest Column: Holiday Inventory - Wading Through the Hype to Set Real Expectations

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Waltham, MA —

  • Improved planning and selling through collaboration between retailers and OEM suppliers.
  • Reduction in the range of brands per product supported by many retailers.
  • Use of e-commerce channels to supplement consumer choices rather than in-store inventory.
  • Use of postponement, near-shore manufacturing and improved planning techniques to reduce inventory.

  • Retailers are extending promotional periods to capture available spend earlier — many Black Friday offers were available during the entire week this year.
  • Apple, Amazon and GameStop were among a number of retailers this year to use their online presence to extend Black Friday and Cyber Monday internationally.
  • More retailers are using promotions to drive traffic on a regular basis outside of traditional holiday periods.

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