Guest Column: Item-level RFID - A Prosperous Market 2006-2016
New study from IDTechEx forecasts key markets that will apply item-level tagging and drive technology advances, mass adoption
New study from IDTechEx forecasts key markets that will apply item-level tagging and drive technology advances, mass adoption
Relatively problem free
Unique requirements
Evolution of item-level RFID by tag price showing earliest date of mass adoption of leading application in each price band. Source: IDTechEx.
Projected value of item-level RFID tag sales by application in 2016 is as follows. Source: IDTechEx.
Change in technology
Relatively problem free
Unique requirements
- Suitable for electronic product code (EPC) coding/mass serialization and open systems;
- Small;
- Made in millions to trillions yearly;
- Need to read items individually but also many at a time;
- Proximate metal and/or water;
- Potential paybacks rarely worth more than a few percent of the value of the item tagged;
- Tags need to be disposable or fitted for life;
- Unquantifiable safety and security benefits are often sought and achieved.

Evolution of item-level RFID by tag price showing earliest date of mass adoption of leading application in each price band. Source: IDTechEx.

Projected value of item-level RFID tag sales by application in 2016 is as follows. Source: IDTechEx.
Change in technology

About the Author: Dr. Peter Harrop is chairman of IDTechEx, a consulting and research firm specializing in RFID smart labels, smart packaging and printed electronics. He was previously chief executive of Mars Electronics.

