Trends

Ecommerce Increases Shift to Multi-Channel Approach

  • Courtesy Digital River Inc.

    Ecommerce will increasingly shift to a multi-channel approach for commerce.

  • 1
As market technology advancements continue to develop, a number of companies are taking a closer look at expanding their commerce initiatives. According to a recent report from Digital River Inc., Minneapolis—conducted and compiled for Digital River by Vanson Bourne and which surveyed 250 decision makers from companies in the software, games and consumer electronics markets—ecommerce will increasingly shift to a multi-channel approach for commerce. Consistent with the shift to...
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