Optimizing Distribution for Omni-Channel Retailing

Online and mobile commerce have brought more direct-to-consumer orders into the warehouse, so order fulfillment processes must be optimal


The accuracy of voice solutions has allowed several retailers employing the solutions to reduce or eliminate the need for order audits. Or, rather than check every order to ensure that it is correct, they simply audit a sample of all orders. Not only does this save substantial time, but it also removes the need for order checkers. By eliminating or minimizing order audits, and increasing the volume of orders that can be handled by a single operative, voice can help reduce delivery costs. Considering that many retailers are now offering free shipping, keeping these costs at a minimum has a big impact on bottom lines.

Beyond cutting costs, however, voice has an even larger impact on customer retention. The more customers get the right orders on time, the more likely they are to shop with a brand across all of its channels.

Closing Thoughts

Omni-channel retailing has forever changed warehouse distribution. Retailers cannot keep the same processes that have been in place for 20 years. It’s time to trash the paper and begin leveraging modern voice technology. Voice software enables a hands-free working environment, allowing workers to more easily receive and communicate critical information. Further, high-quality voice solutions ensure better accuracy in a world in which there is no room for mistakes or delays. Organizations would have a more productive, cost-effective warehouse, happier customers and a healthier bottom line.

Keith Phillips is the president and chief executive officer of Voxware.

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