“Sustainability is not about the environment—it’s about the people and what we are trying to sustain and save,” continued Seaver. “Sustainability must become the wholly-owned narrative of the industry you are in. If we just measure issues through a singular lens, then we forfeit what the real understanding of those issues is and we forfeit the profit in the real problem. Each company must define sustainability in their own way—their own narrative. We must address how we relate to and impact the world and identify what packaging represents of that. The contents by which products come into our line is as important as the product itself,” he concluded.