Effective Social Media in Supply Chain: The Search Is On

For social adoption in the B2B supply chain to expand, capability factors must be addressed


On the reverse side, sellers may ask, “Where do you think the market will be in five years for this category? What do you think the biggest risk is regarding our new product? What do you see as the largest benefit?”

Questions like these are asked by B2B companies every day, generally via e-mail, face-to-face meetings or sometimes even focus groups. And while each of those methods can provide value, crowdsourcing via a B2B social network can increase the volume of responses, introduce competition and enable a faster solution. Thus, the value of utilizing “the crowd” can save you significant time and more effectively point you to the best solution.

The social supply chain

There are key characteristics that an effective B2B network should have in order to obtain large-scale adoption: A focus on what brings B2B together; a focus on the company instead of the user; and, of course, the social aspect of it all. Without these value propositions, the social adoption waiting game in the B2B supply and demand chain will only continue.

Curtis McEntire is Chief Executive Officer and Founder of Mazree, an online business collaboration network, where he is responsible for managing the company’s overall execution and strategic direction. He holds a Bachelor of Science degree in Finance from the University of Utah and an MBA in Healthcare Management from Western Governors University.


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