It is vital to prepare for such potentially, catastrophic events that can change course at any moment. The ability to respond with urgency, efficiency and clarity—as opposed to reacting out of panic or hysteria— is critical. Organizations that seriously engage in catastrophic event planning must recognize that the best infrastructure design and process planning and implementation are potentially money down the drain without people who understand and value their purpose in the crisis event. The “people” element must have 110 percent buy-in that includes a personal acknowledgment of the importance of their ability and responsibility. Having a valued role combined with the old—but effective—adage of “practice, practice, practice” until the second nature “remember then do” response is vital.