Catering to the Supply Chain

Saving time can be just as, if not more, important than saving money. And for the time-crunched catering world, it's everything.


Gourmet Alternative also has its own Web site and uses it mainly for marketing. They can also direct inquiries to the site rather than mailing menus. They don't offer online ordering through their Web site, but direct those who want to do online ordering to their nook on Catering101.com instead. They manage the site for us and we do virtually nothing, Kidwell says of Catering101. I am not very computer literate, and it has worked very well for me. It is extremely simple for my company to use.


Because the catering world has increased its attention to time by bringing its services online, suppliers and buyers alike have benefited. For customers like Jeremy Moser, moving service purchases, such as catering, to the Internet means the value proposition of Internet-based business continues to expand. The online catering purchase continues to prove the opportunities for the not-so-common online purchase. Where business is effectively enabled, business works.


Carolyn Sostrom is a freelance writer based in Scottsdale, Ariz.

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