New ROI for a New Economy
This isn't your father's ROI anymore. Nor is it the ROI of last month, for that matter. Your company can no longer expect to measure its return on Web investments by traditional click-and-mortar standards.
Don Willis, founder and CEO of IPNet, nailed it straight on the head when announcing the company's new policy. "A return to business fundamentals, including old-line ROI calculations and cost cutting measurers is overdue," he said. "One of the primary barriers to financing B2B budgets is credible metrics."
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