Managing Relationships, Managing Business
What should you know about CRM? Two experts give their opinion on what CRM can provide, what trends are worthy of emulating and what the future of CRM holds.
- The combination of business processes and technology enablers that may change their businesses and how they see their customers. They may finally be able to "see" their customers.
- A means of creating or refining the competitive advantage.
- Not a simple undertaking but one that can be very profitable if the commitment in the enterprise is there.
- The missing cog in the corporate "information technology machine." Integration with ERP and other mission-critical systems will fill the information gap for many organizations.
- An important element to the overall supply chain, demand chain and "value" chain equation.
Scott Weeklund and Tom Utecht are senior consultants for PRAGMATEK Consulting Group, a leading e-business and management consulting firm based in Minneapolis.
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