Stop. Collaborate and Listen
The customer is always right, so instead of selling products you think your customer might like or you think might be what your customer is demanding, find out what they want before you even begin the process. Collaborative design is the answer.
[From iSource Business, September 2001] "Collaboration" may be the most over-hyped e-business trend since e-business itself, but Jack Maynard has a blunt answer to anyone who would question the utility of online collaborative design:
